SEO for Wedding Photographers

SEO is  the current big buzzword in the photography industry.  For those who have no idea  what I just said, SEO stand for Search Engine Optimization and pretty much it’s how Google and the other major search engines determines what results you’ll see first when you type in a search.  And in the service industry where you can’t hire me if you can’t find me, good search engine results are vital.

I think my background in Information Technology has helped me a little bit over the years figure out SEO better than some.   Relational data bases and weighted search arguments aren’t foreign concepts to me and over the last few years I’ve built a halfway decent google ranking.

For photographers without that IT background there are many options.  There is a lot of information on the web right now about how this works, some of it free and some of it costs.

Information is Free

One of the best free resources I’ve seen is that of Colorado photographer Eric Bakken and his SEO for photographers series on his blog.

Eric does and excellent job of breaking it down for you and giving you some excellent advice to start getting yourself noticed by the search engines.

Now  while Eric does seem to take some issue with SEO guru’s charging large amounts of money for their workshops I take a more moderate stand that sometimes it’s better to pay for knowledge and have it delivered in a nice concise package than to shift through endless links.

Education is Expensive

One such concise package is the SEO Workshop from Lawrence with Tofurious.  The Tofurious package will set you back about $2000.  So what do you get for that $2k, well probably much of the same info you can find on Eric’s blog, along with some of Lawrence’s results on what’s worked for him over the last year on turning that traffic into contacts. Getting people to your site is only the first part, getting them to connect with you and hit the contact button, that’s equally as important.

Education or Information – either way it takes work

I don’t think it matters too much wether you choose to invest the time and energy to access the information and learn it yourself or invest the money to get that information delivered in a workshop, once you’re up to speed on how it’s still going to take a lot of work.

There’s no magic bullet for SEO, no secret text string to bury in your page to get that first page of a google search result.   It takes dedication and work and an ongoing investment of time.

And it’s only going to get worse.

As more and more people figure out SEO the competition for that first few pages on a search engines results just gets harder and harder.

In the end I think those dedicated to their ongoing business, who connect with their clients and their community will do well and prosper.   Those looking for a quick buck will either regret the time or money they invested into figuring out SEO if they don’t also invest into the ongoing process that makes it work.

  • Hey Mark,
    Thanks for the props…I’m looking forward to hearing if you are right on the $2k workshop…my feelings exactly. While there is TONS more to know and apply with SEO (and your blog in general…SEO gets your visitors to your site, what happens next is a whole ‘nother story) There is only so much we have time to apply and use.

  • Spot on about this, buddy! There is no magic bullet and it does take time.

    You’re also right about information being available online! Theoretically, I can study to be a brain surgeon online, but I’d rather pay to learn from a true professional (someone with proven results).

    I would pay to learn from J.Claire or J* even though I take pretty rockin’ images. That’s just my perspective 🙂



  • Mark Hayes

    I don’t think I’ve ever dropped names before in a blog and have both of them swing by and leave comments before, and I think they both make their points.

    Some people have more financial resources than they have time. If you’re running a busy business you might not have time to research, test results, refine, etc.

    Some people don’t have a lot of spare change but they’ve got plenty of spare time on their hands. There’s a wealth of information out there just waiting to be digested, it might not get you all the answers but it will get you a huge head start.

    Eric’s answer is the perfect choice for some, Lawrence’s is the perfect fit for others. What’s great is that with something as important as this is in business today is that there is more than a single choice. There are options.

  • I think all three of you have valid points and I do agree with all three. Thanks to all of you for putting it out there, it helps that you guys are willing to share this information with everyone. It isn’t easy and it does take time but it helps to have people who have good information and a proven system. Thanks guys!

  • While we are taking on the topic of Denver Wedding Photographer – Mark Hayes | SEO for Wedding Photographers, Naturally the higher the Page Rank the harder it will be to get a backlink. But think of it this way. You are able to spends days making 20 low quality backlinks on PR 1 sites, or you could spend these same days creating 1 quality backlink on a PR 5 website. You invest the exact same amount of time, but the PR 5 backlink is worth a good deal more then the 20 PR 1 backlinks.